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Symphony Talent Sets New Standard for Recruiting Programmatic Media with M-Cloud’s Artificial Intelligence Optimization

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Simple, “Always Optimal” Automated Programmatic Media Solution Reduces Cost Per Hire by 50% and Increases Applications by 350%

NEW YORK, June 14, 2017 – Symphony Talent, a comprehensive talent acquisition solutions provider, is enabling companies globally to realize the value of Artificial Intelligence in their recruitment advertising efforts with Media Cloud (M-Cloud), the first vertically integrated technology stack for recruitment media programmatic ad buying. Leveraging the power of real-time bidding and real-time impression, click, and cost validation, M-Cloud simplifies and automates performance-oriented recruitment ad buying for job distribution, social media, banner retargeting and personalized video.

Building on Symphony Talent’s previous programmatic media capabilities, the next-generation M-Cloud platform introduces four proprietary AI-driven advances in recruitment advertising:

  • Auto-Campaigning: Provides on-demand flexibility with self-adjusting media spend based on prioritization.
  • Auto-Leveling: Analyzes job-level data to see which jobs are lagging and recalibrates spend on poor performers.
  • Auto-Site Optimization: Drives the right spend ratios for each job site, separately for each campaign.
  • Auto-Quality Scoring: Leverages resume data to calibrate the spend focus on those sites that convert the best-fit hires.

“Symphony Talent’s M-Cloud is just a game changer,” observed Tim Sackett, industry thought leader and president of HRU Technical Resources. “M-Cloud’s AI model and its integration with both ATS and CRM makes programmatic ad buying super simple for talent acquisition teams and is really a few years ahead of where the competition is in this space.”

Based on Symphony Talent’s proprietary Artificial Intelligence engine, M-Cloud takes programmatic media to the next level by using real-time performance data to dynamically calibrate media spend to sites that deliver the best-fit and highest quality candidates, while continually refocusing efforts on the company’s most important jobs. M-Cloud’s “always optimal” capability delivers targeted display ads or personalized videos to the most effective sites, re-targets candidates who have visited the company’s branded employer site, and continually refocuses efforts on the most important jobs. This provides companies with maximum flexibility, focus and budget efficiency.

In addition, the M-Cloud platform is powerful and flexible enough to self-optimize separately for various job categories and different regions of the country or world, providing enterprise companies a solution to streamline and centralize their recruitment media efforts across job functions and regions.

ROI + Simplicity = Game Changer

Built to simplify recruitment advertising, M-Cloud’s “always-optimal” capability also provides companies with greater Media Cost per Application and Media Cost per Hire return on investment. Since its March 2017 introduction, customers, on average, have experienced exceptional early results:

  • Reduction in media cost-per-application by 50%
  • Reduction in media cost-per-hire by 50%
  • Increase in daily application volume from media by 350%

“For employers trying to wisely spend talent acquisition budgets, there is now a simple and easy-to-use solution that is fully automated and designed to be “always-optimal” with minimal friction or effort,” said Roopesh Nair, CEO, Symphony Talent. “With M-Cloud, companies can dramatically reduce or fully eliminate the time recruiters and HR professionals spend manually looking at performance data and deciding where to post jobs.”

M-Cloud is simple to learn – requiring no more than 15 minutes of training – and easy to activate. All that is required of companies to get started is inputting recruitment goals, and the budgets relating to those goals. To accommodate shifting budgets and recruitment goals, M-Cloud has the flexibility to support on-the-fly changes to hiring needs or to instantly launch new campaigns.

To learn more about M-Cloud and to schedule a demo, visit: http://www.symphonytalent.com/products-and-services/st-media-cloud/.

 

About Symphony Talent
Symphony Talent is redefining how employers and talent connect. Applying data-driven omni-channel marketing to talent acquisition, Symphony Talent provides relevant, personalized engagement between employer brands and candidates through smart technology and creative solutions. At the same time, the process recruiters go through every day to find, engage and manage the right candidates is simplified. The result is a unified end-to-end experience for candidates, employers and employees alike. Companies such as Northwell Health, Chili’s and UnitedHealth Group rely on Symphony Talent to find, attract and hire best-fit talent. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.

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SYMPHONY TALENT AND LEAPGEN TEAM UP ON
“SHAPING THE FUTURE: THE DIGITAL DISRUPTION OF TALENT ACQUISITION”

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Discussion Leaders:
Jason Averbook, CEO, LeapGen
Trent Hamilton, Head of Talent Acquisition, Veritas

NEW YORK, NY – MAY 26, 2017 – Symphony Talent, a comprehensive Talent Acquisition solutions provider, today announced the first in a series of regional events bringing together Talent Acquisition thought leaders and professionals for networking and strategic discussions. The inaugural Symphony Talent event, Doubling Down on Digital: What it Means for Talent Acquisition, will feature Jason Averbook, CEO of LeapGen, and Trent Hamilton, Head of Global Talent Acquisition at Veritas, leading a discussion focused on how digital marketing can help virtually any organization that needs to attract and hire great talent.

The event will be held on Thursday, June 1, at 5:00 pm at the Hotel Shangri-La in Santa Monica, California. Talent Acquisition professionals from all levels are encouraged to register and attend the interactive panel discussion.

“The future of HR has never been more human,” said Jason Averbook, CEO/Co-Founder, LeapGen. “When we talk about disrupting the world of work, we’re talking about making it more personal while leveraging technology in ways never before imagined. These ideas are not exclusive. Shaping the future of HR is where my passion lies, and this is what Symphony Talent understands better than anyone. The science (technology) and art (brand work) of connecting employers with the talent they desire go hand in hand.”

Symphony Talent’s LA Networking Event
Date: Thursday, June 1, 2017
Location: Hotel Shangri-La
Address: 1301 Ocean Ave,
Santa Monica, CA 90401
Time: 5:00 pm

Register Now

About Symphony Talent
Symphony Talent is redefining how employers and talent connect. Applying data-driven consumer marketing best practices to Talent Acquisition, Symphony Talent provides relevant, personalized engagement between employer brands and candidates through smart technology and creative solutions. At the same time, the process recruiters go through every day to find, engage and manage the right candidates is simplified. The result is a unified end-to-end experience for candidates, employers and employees alike. Companies such as Northwell Health, Chili’s and UnitedHealth Group rely on Symphony Talent to hire the best talent possible. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.

 

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SYMPHONY TALENT SOLIDIFIES ITS BEST-IN-CLASS TALENT TECHNOLOGY SOLUTIONS WITH TWO STEVIE AWARD WINS

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NEW YORK, NY  – May 3, 2017 – Symphony Talent, a comprehensive talent acquisition solutions provider, was named the winner of two Bronze Stevie® Awards in the “New Product or Service of the Year – Software – Human Capital Management Solution” and the “Most Innovative Tech Company of the Year” categories in the 15th Annual American Business Awards.

“We’re honored to have been recognized by the Stevie Awards organization for our inventive offerings and our innovation as a company overall,” said Roopesh Nair, president and CEO, Symphony Talent. “Our wins in these categories validate our efforts in executing our bold vision to transform how brands and talent connect — and to create award-winning talent programs for our clients as well.”

The American Business Awards are the nation’s premier business awards program.

More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, with more than 190 professionals worldwide participating in the judging process to select this year’s Stevie Award winners.

Symphony Talent’s Bronze Stevie® Award for “New Product or Service of the Year – Software – Human Capital Management Solution” recognizes Symphony Talent’s powerful end-to-end talent acquisition platform. With a focus on both consistent, personalized candidate experiences and simple, streamlined and smart recruiter experiences, Symphony Talent’s solutions make employers better and more efficient at attracting, nurturing and hiring the talent of tomorrow. The judges embraced this approach based on their award submission comments. “This solution is intriguing as it provides a very holistic approach to talent acquisition,… from the identification of talent need through onboarding and initial new employee success,” one of the judges commented.

The Bronze Stevie® Award for “Most Innovative Tech Company of the Year – up to 2,500 Employees” is a strong testament of the Symphony Talent team’s creativeness, forward thinking, hard work and dedication. Judges were especially impressed with Symphony Talent’s innovative approach in a competitive market, stating that company offers a strong differentiator.

“Each year the judges find the quality and variety of the nominations to be greater than the year before. The 2017 competition was intense and every organization that has won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards.

About Symphony Talent

Symphony Talent is redefining how employers and talent connect. Applying data-driven consumer marketing best practices to talent acquisition, Symphony Talent provides relevant, personalized engagement between employer brands and candidates through smart technology and creative solutions. At the same time, the process recruiters go through every day to find, engage and manage the right candidates is simplified. The result is a unified end-to-end experience for candidates, employers and employees alike. Companies such as Northwell Health, Chili’s and UnitedHealth Group rely on Symphony Talent to hire the best talent possible. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.

About the Stevie Awards

Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

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Symphony Talent Unveils Technology Platforms to Advance the Way Companies Find, Attract and Engage Top Talent

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Experience Cloud and Media Cloud are Part of a Comprehensive Solution Suite Designed to Bring Consumer Marketing Best Practices to Talent Acquisition

NEW YORK, March 9, 2017 – Symphony Talent, a comprehensive talent acquisition solutions provider, today announced the launch of Experience Cloud (X-Cloud), an omni-channel experience platform for candidates, employers and employees and Media Cloud (M-Cloud), an artificial intelligence-based media buying platform for employers. These two solutions deliver a relevant and compelling end-to-end experience for candidates, employers and employees, and position Symphony Talent as the first and only company to offer these integrated capabilities.

“At a time when candidates expect a consumer experience that provides relevance and personalization at every step, most companies are grappling with a fragmented and inconsistent talent acquisition process that is leaving money, time and the best talent on the table. In response, Symphony Talent has developed a true end-to-end solution that unifies the process for both the employer and the candidate,” commented Roopesh Nair, president and CEO, Symphony Talent. “These new solutions tap into the power of data, technology and recruitment marketing to redefine the way companies and candidates connect.”

The new solutions — along with Symphony Talent’s creative and employer brand agency, Hodes — create a next-generation talent acquisition platform that combines employer branding, recruitment marketing, candidate management and employee engagement. This combined solution set helps companies approach candidates like consumers, from the first point of interaction across the paid, owned and earned digital landscape and throughout the entire candidate journey. Rooted in an omni-channel analytics platform that ties data together from all candidate touch-points throughout the process, employers are now able to pinpoint what works best to reach, attract and hire the right candidates and make better informed business decisions to optimize their talent acquisition efforts.

“Organizations competing for talent acknowledge that candidates are consumers. If companies haven’t already embraced this truth in order to understand, find and attract the best talent, the time is now,” commented Madeline Laurano, co-founder, Aptitude Research Partners. “Technologies such as Symphony Talent are not only equipping companies to adopt the very best of marketing principles, but to do so in a way that is simple, data-based and real time.”

X-Cloud Operates as a Recruiting Command Center in a Single Dashboard

Currently in beta release, X-Cloud is an end-to-end omni-channel candidate lifecycle platform that consists of three modules: Recruitment Marketing, Candidate Management and Employee Engagement. Combining data-driven insights and consumer marketing techniques, X-Cloud provides a unified and streamlined experience for candidates, employees and employers. For candidates, X-Cloud gathers data from every point of contact to deliver a relevant, consistent and personalized experience based on their individual persona.

For recruiters, X-Cloud is a first-of-its-kind technology that operates as a command center to find, attract, engage and hire the right candidates for a specific job — all in a single dashboard. X-Cloud creates a seamless, consistent experience throughout the entire talent lifecycle to ensure that engagement continues from first point of interaction, to sourcing for specific jobs, through the interview process, to employee engagement and employee advocacy.

The omni-channel X-Cloud platform allows hiring teams to be predictive instead of reactive by:

  • Addressing current talent demands while proactively nurturing the leads required for future talent acquisition needs.
  • Improving recruiter productivity by building rich talent pools, running behavioral-based marketing campaigns and using artificial intelligence to recommend best fit candidates to jobs.
  • Creating a consistent and personalized candidate experience across paid, owned and earned media, career website, email engagements, talent pools, skills assessment, employee engagement and advocacy, referrals and internal mobility.

M-Cloud Automates and Optimizes Recruitment Advertising

Symphony Talent was the first to offer programmatic media buying to clients nearly a decade ago. Today’s solution, M-Cloud, guides smarter recruitment media buying through artificial intelligence, by automatically calibrating media spend to focus on those sites that provide the best fit and highest-quality candidates, while continually refocusing efforts on the highest priority jobs. Additionally, M-Cloud:

  • Automatically optimizes media spend: every ad programmatically informs the next impression.
  • Creates the right media mix to attract both passive and active candidates.
  • Re-targets candidates across all channels of interaction.
  • Delivers precise, real-time reporting at the job level.

Hodes Delivers Award-Winning Creative to Bolster Employer Brands

As Symphony Talent’s creative and employer brand agency, Hodes, continues to combine award-winning branding work with talent acquisition strategy. The synchronicity of the Hodes creative and employer brand capabilities with Symphony Talent technology solutions creates a unified end-to-end solution that simplifies and streamlines companies’ efforts to reach, attract and retain the best talent. Additionally, the agency:

  • Provides intelligent, insight-based creative work for all employer marketing and employer branding needs.
  • Creates employer value propositions that are research-based, relevant, aspirational and differentiating.
  • Integrates attraction campaigns into change management communications and social content strategy into global careers websites.

For more information on how total end-to-end talent acquisition is serving companies today, join Roopesh Nair and Talent Board Vice President Kevin W. Grossman for a webinar on March 14 at 2pm ET. Register here: http://resources.symphonytalent.com/webinar.  For more information on Symphony Talent’s solutions, please view this short video.

About Symphony Talent

Symphony Talent is redefining how employers and talent connect. Applying data-driven consumer marketing best practices to talent acquisition, Symphony Talent provides relevant, personalized engagement between employer brands and candidates through smart technology and creative solutions. At the same time, the process recruiters go through every day to find, engage and manage the right candidates is simplified. The result is a unified end-to-end experience for candidates, employers and employees alike. Companies such as Northwell Health, Chili’s and UnitedHealth Group rely on Symphony Talent to hire the best talent possible. For more information, visit: www.symphonytalent.com or follow us on Twitter, @SymphonyTalent_.

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Press Contacts
Zinnia Gill
mPR, Inc. for Symphony Talent
zinnia@mpublicrelations.com

Maggie Habib
mPR, Inc. for Symphony Talent
310.916.6934
maggie@mpublicrelations.com

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Award-Winning Creative Power Hodes UK Goes Global as Part of Symphony Talent

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Hodes clients across Europe can now activate their employer brand through Symphony Talent’s next-generation recruitment technology while Hodes’ distinct creative & brand offering rolls out globally

LONDON, MARCH 3, 2017 – Hodes UK, a London-based full-service creative employer branding agency, announced today its position with Symphony Talent, a New York-based comprehensive talent acquisition solutions provider. This strategic realignment will bring together Hodes UK and the U.S.-based Hodes arm under a new Hodes Global brand within Symphony Talent. The synchronicity of the Hodes creative and employer brand capabilities with the solutions that sit under Symphony Talent — from next-generation recruitment marketing to employee engagement technology — will redefine how employers connect with talent. As part of the transition, Hodes UK Managing Director, Simon Phillips, will take on the role of chief creative & brand officer for Hodes globally, and will also serve as the managing director of Symphony Talent in Europe.

“Bringing Hodes under the Symphony Talent umbrella is an important step in our agency’s evolution. Not only will we continue to provide our clients with the award-winning creative and strategy that we’ve become so well known for, but we’ll also be able to activate Symphony Talent’s candidate and employee technologies for a more powerful employer brand experience for our clients,” stated Phillips. “This distinct combination of insight-based and intelligent creative, meeting industry-leading technology, sets Symphony Talent apart in serving companies looking to reach, attract and retain the best talent. We’re already at work activating this additional firepower with some of our Hodes clients across Europe.”

As part of the integration, Hodes clients can now leverage Symphony Talent’s next-generation technology solutions to create more unified and more effective recruitment efforts, while Symphony Talent clients worldwide can now more seamlessly leverage the creative power of Hodes. Additionally, this move expands the global reach of Hodes’ creative, brand and research staff throughout the United States, London and worldwide. Both in the UK and abroad, companies competing for the best talent possible can tap into a comprehensive suite of solutions designed to unify and improve the recruitment cycle:

  •          Experience Cloud – an omni-channel platform that addresses recruitment marketing, candidate experience and employee engagement,
  •          Media Cloud – an artificial intelligence-based media buying platform that automatically optimizes recruitment advertising efforts, and
  •          Hodes – award-winning creative designed to build effective and engaging employer brands.

“Hodes has continually evolved to meet and exceed the employer branding needs of some of the world’s most notable companies,” stated Roopesh Nair, CEO of Symphony Talent. “Today, it serves as one of three critical capabilities in Symphony Talent’s offering designed to help companies attract, engage and retain the best talent. We look forward to expanding our presence in Europe under Simon’s leadership,

arming companies across the region and around the world with a distinct and powerful combination of technology and creativity.”

Hodes has updated  its branding — including its logo and website — to reflect the transition into the Symphony Talent team. Operating in Europe since the mid-90’s and having relaunched as a completely new agency at the end of 2014, Hodes UK works with major brands such as Unilever, Dixons Carphone, Enterprise Rent-A-Car, L’Oreal and The Body Shop. Most recently, the agency achieved acclaim as the 2016 CIPDrma Agency of the Year.

About Symphony Talent

Symphony Talent is redefining how employers and talent connect. Applying data-driven consumer marketing best practices to talent acquisition, we provide relevant, personalized engagement between employer brands and candidates through smart technology and creative solutions. At the same time, we simplify the process recruiters go through every day to find, engage and manage the right candidates. The result is a unified end-to-end experience for candidates, employers and employees alike. Companies such as Northwell Health, Chili’s and UnitedHealth Group rely on Symphony Talent to hire the best talent possible. For more information, visit: www.symphonytalent.com.

About Hodes

As Symphony Talent’s creative and brand agency, Hodes has earned a reputation for excellence in shaping and activating incredible employer brands. Blending passion and creativity with strategic thinking, Hodes provides creative and engaging solutions that span research, campaigns, internal communications, bespoke websites, social media and analytics. The exceptional creative and brand work Hodes delivers is embedded in all of the Symphony Talent technology solutions and products. This unique combination ensures that there’s strategy and creativity in everything we do. For more information, visit: https://www.hodes.com/.

Press Contacts
Zinnia Gill
mPR, Inc. for Symphony Talent
zinnia@mpublicrelations.com

Maggie Habib
mPR, Inc. for Symphony Talent
310.916.6934
maggie@mpublicrelations.com